E-commerce Competitive Intelligence

Know what your competitors changed.
Before your boss asks.

Vigila monitors competitor prices, promotions, product assortment, website changes, and newsletters. One dashboard. Actionable alerts. Zero manual checking.

The Problem

E-commerce teams juggle 3 to 5 tools to track competitors. Most changes still get missed.
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Pricing tools don't track promo mechanics like "buy 2, get 1 free" or threshold discounts.
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Newsletter trackers don't connect email offers to live price changes on the site.
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Website monitors flag every pixel change but miss the ones that matter to business.
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You find out late because signals are scattered across tools, inboxes, and spreadsheets.

Six dimensions. One platform.

Everything e-commerce teams need to track, classified and correlated automatically.

01

Price Intelligence

Track current prices, strikethrough prices, discounts, bundles. Detect variations across competitors. Full price history per product.

02

Promo Mechanics

Automatically classify promotions: BOGO, threshold discounts, free shipping, promo codes, bundle offers. Know the mechanic, not just the message.

03

Assortment Tracking

Detect new products, stockouts, name changes, format variations. Spot "new" and "best seller" badges. Track the catalog, not just prices.

04

Website Monitoring

Track homepage, category pages, product pages, and promo pages. Visual diffs with date stamps. Filter noise, surface business-critical changes.

05

Newsletter Intel

Connect a dedicated inbox. Parse subject lines, hero banners, CTAs, featured products, promo codes. Searchable email archive per competitor.

06

Smart Alerts

Real-time or daily digest. Set thresholds: price drops over X%, new promos, new products, homepage changes. Deliver to email or Slack.

Replace the stack

Capability Price tools Email trackers Site monitors Vigila
Price tracking
Promo mechanics ~
Assortment changes ~
Website monitoring
Newsletter parsing
Cross-signal alerts

Built for the people who actually decide

📈

Pricing Managers

React to competitor price moves in hours, not weeks. Set thresholds, get alerts.

🏠

E-commerce Directors

One dashboard to see every competitor move across price, promo, and product.

💬

CRM & Trade Teams

Benchmark competitor email cadence, promo frequency, and offer mechanics.

🎯

Category Managers

Track assortment gaps, new launches, stockouts, and positioning shifts by category.

Stop checking. Start knowing.

Vigila turns scattered competitive signals into a single stream of intelligence your team can act on, every morning.